Profile Videos
Profile Videos
Embedded Files
Led launch strategy and execution for Spring Health’s profile video feature.
Business context
Business context
Spring Health found that adding an introductory video to provider profiles increased booking conversion ~35%. To unlock this revenue opportunity, we needed to scale video adoption across the provider network.
User insights
User insights
Provider research revealed two key dynamics that would shape adoption.
Motivation: Providers want more bookings and opportunities to attract right-fit clients.
Barrier: Many providers feel uncomfortable promoting themselves on video, and 40% report low tech fluency, making the process feel intimidating.
Positioning and messaging
Positioning and messaging
Go-to-market
Go-to-market
To drive awareness and adoption, we launched Profile Videos across in-product and owned channels.
Results
Results
6x adoption in 6 months
+81k appointments annually
+$9M incremental annual revenue
Deliverables
Deliverables
I owned the creation of core launch assets, including the newsletter announcement, adoption campaign, in-app messaging, and product documentation.
Newsletter announcement
Newsletter announcement
75% open rate, 7% CTR
Blog post
Blog post
425 views
Adoption campaign
Adoption campaign
68% open rate, 21% CTR, 6% CVR
Adoption campaign
Adoption campaign
65% open rate, 16% CTR, 4% CVR
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