Progress Dashboard
Progress Dashboard
Embedded Files
Led go-to-market strategy and execution for Spring Health’s provider performance dashboard, including positioning, messaging, and launch deliverables.
Business context
Business context
Spring Health’s ROI depends on providers driving strong clinical outcomes. Historically, performance data was delivered as a monthly PDF, limiting its ability to influence behavior and improve care. Integrating provider performance metrics into the practice management software was critical to help providers improve outcomes at scale.
User insights
User insights
Motivation: Providers engage when performance data is actionable and within their control. They want to improve outcomes and be recognized for high-quality care.
Barrier: Engagement drops when performance data feels punitive or lacks context.
Positioning and messaging
Positioning and messaging
Go-to-market
Go-to-market
To drive adoption, we launched the Progress Dashboard across email, in-product, and user education channels.
Results
Results
3.5x adoption in 3 months
+2pp clinical improvement
Deliverables
Deliverables
I owned the creation of core launch assets, including the newsletter announcement, in-app messaging, product documentation, and demo.
Newsletter announcement
Newsletter announcement
76% open rate, 9% CTR
Progress Tab Demo.mp4Product demo (click to watch)
Product demo (click to watch)
650 views
Product documentation
Product documentation
2,100 views, 100% satisfaction
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